By Richard Wetaya
Ambition, unwavering hard work minus impossibilities equals success, says up and coming, 24 year old entrepreneur
Lubega’s notable success in a fledgling garment sales enterprise in Freedom city, Namasuba, is an exemplification of the virtues of hard work and how hard work can be a winning calling card in any business undertaking.
At his young age, this Makerere information systems graduate is already a hugely successful proprietor.
Lubega arguably owns Uganda’s largest fashion clothing store-Yuppy’s Clothing. “Yuppys stands for young, urban, popular and professional. We deal in men’s and women’s fashion apparel and our slogan is “Where fashion is Culture,” Lubega asserts.
With a detailed blueprint, good planning, strong hearted enterprise and preparation, Lubega says he has succeeded in obtaining a firm footing for his business.
“I started off small in January, this year. Through fine tunning our internet presence, networking and self marketing, yuppy’s has made tremendous progress in the eleven months we have been in operation. As a brand, we now appeal to many people, mostly due to the great designs we have in store. Our good natured clientele service has also come in handy. It has gotten us into the good graces of many prospective and established clients,” Lubega discloses.
As a brand, Yuppy’s has been able to leverage the same strategies that make corporate brands appeal to clients.
“With a good quality of garments, we have been able to strike a chord. Penetrating the market at the start was not that easy. We were aware of the pitfalls and risks but the key for us has been making the best out of our bad bargains. A pivotal aspect to our short term success has been our word of mouth marketing strategy,” Lubega explains.
As Yuppy’s consolidates its niche, Lubega says he plans on expanding. The prospect of opening branches in different parts of Uganda and across the East Africa Region is alluring.
“Besides that i’m looking at several other projects. Things like fashion shows and charity take my fancy. We have also worked with fashion steez on Urban Television,” Lubega adds.
In the course of doing business, i find it worthwhile meeting different people. It is especially those with different and constructive business perspectives that i like to have discourses with, Lubega says.
A MESSAGE TO THE ASPIRING DESIGNERS
To achieve success, one needs to organise their time well and follow through on their objectives. Do not think of giving up in the middle of your struggle. The next step you take may lead you to victory. It may just be your break through. Giving up should not be an option.
Knowing the available market.
Being well conversant with trends of clothes.
Doing market research about what is happening in the fashion industry.
Knowing who your competitors are and their weakness.